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I truly believe that Service Design Approach is the key to the success of any given project. Too often, ignorance about the user, a conflict of interest between human needs and technical priorities, or the lack of understanding of behaviour patterns and motivations, for that matter, leads to frustration and failure. I have 30 years of experience in applying Design Thinking to solve wicked design challenges. Currently, I am a Director of Product Design at Ibbaka—a new platform that helps to manage your career across multiple projects using a skill record as an evolving résumé. I frequently contribute to Ibbaka Talent Blog.

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ABOUT GREGORY RONCZEWSKI

After completing his double Master’s Degree from the State College of Fine Arts in Gdansk, Poland, he moved with his wife to British Columbia, Canada, where he discovered interactive media or multimedia, as this emerging discipline was called back in 1994. His diverse talents led him to the Creative Director position at DNA—a Vancouver-based company whose pioneer work on educational CD-ROMS resulted in numerous awards and recognition worldwide.

Since his first website went live in 1995, Gregory has worked on many projects, from books and wine labels to posters and web interfaces. In addition, he taught Graphic Design and Typography for New Media at the University of British Columbia/Emily Carr University of Art + Design and led creative teams at top advertising agencies. Gregory lives with his family on Bowen Island in the Pacific Northwest. He is a Certified Design Professional (CDP™). Connect on LinkedIn.

Gregory's book, Health by Design Project, is now available on Amazon.ca